First Impression Lasts : The First Meeting

When firms are doing business it is important to meet the customer’s expectations. It is often in the first impression (the first time the parties meet in a sales encounter) that the seller fails to do this, sometimes resulting in the prospective customer dropping the whole thought of a business dea...

Full description

Bibliographic Details
Main Authors: Björkgren, Andreas, Brodin, Henrik
Format: Others
Language:English
Published: Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi 2005
Subjects:
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-313