Transforming Consumer Values into Eco-Friendly Purchases : A study on young Swedish consumers within the Electronic mobile device market

Transforming Consumer Values into Eco-Friendly Purchases : A study on young Swedish consumers within the Electronic mobile device market

Problem: Although modern people are more aware than ever about the environment and responsible sourcing of raw materials, a gap exists between consumers’ preferences on eco-friendly products and their actual purchasing behaviour. Companies operating in the electronic mobile device industry have been...

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Bibliographic Details
Main Authors: Järvstrand, Andreas, Larsson, Axel, Sundström, Kasper
Format: Others
Language:English
Published: Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi 2016
Subjects:
Eco-Friendly
Value-Action Gap
Electronic mobile device industry
Young Swedish Consumers
Consumer Behaviour
Consumption values
CSR
Brand
Product information
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-30145

Internet

http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-30145

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