Are we positively or negatively affected? : A study on how people react to food-related communication messages
Background- Communication messages today are all about influencing and persuading people. Two main types of messages can be seen when studying the healthy food trend on Instagram and how it is impacting attitude formation and change; these two are positive and negative messages. However, different c...
| Main Authors: | , |
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| Format: | Others |
| Language: | English |
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Högskolan i Jönköping
2016
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-30073 |