The involvement of a university as a stakeholder in the place branding process. Case:Jönköping Science City
Background: Strategic place branding has gained increased recognition lately, both scholarly and inpractice. Because of globalization, cities are today constantly competing with othercities all over the world. Therefore it is today important for a city to communicate animage that is distinguished fr...
| Main Authors: | , |
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| Format: | Others |
| Language: | English |
| Published: |
Högskolan i Jönköping, Internationella Handelshögskolan
2015
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-28707 |