Student Recruitment for the Mobile Generation : An Exploratory Study of Mobile Marketing Practices in the International Higher Education Industry

Student Recruitment for the Mobile Generation : An Exploratory Study of Mobile Marketing Practices in the International Higher Education Industry

Background: In an increasingly market-driven and global higher education industry, characterized by growing international competition and the emergence of disruptive mobile technologies, higher education institutions (HEIs) are challenged to adopt innovative ways of marketing for student recruitment...

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Bibliographic Details
Main Authors: Zinn, Marian, Johansson, Helen
Format: Others
Language:English
Published: Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi 2015
Subjects:
Mobile Marketing
Student Recruitment
Student Marketing
Admissions Marketing
Higher Education Marketing
Enrollment Funnel
Higher Education Institutions
Mobile Devices
Smartphones
University
Mobile Student Recruitment
Mobile Internet
Mobile Advertising
Mobiles Marketing
Studentenanwerbung
Studentenrekrutierung
Studenten-Rekrutierung
Studenten Marketing
Mobile Studenten Rekrutierung
Universität
Hochschule
Mobiles Internet
Mobile Werbung
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-27877

Internet

http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-27877

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