Celebrity Endorsement's Impact on Brand Image and Sales : A Case Study on Volvo Cars Sweden

Bibliographic Details
Main Authors:	Byberg, Andreas, Hansen, Jesper, Basic, Mario
Format:	Others
Language:	English
Published:	Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi 2015
Online Access:	http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-26654

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