Celebrity Endorsement's Impact on Brand Image and Sales : A Case Study on Volvo Cars Sweden
| Main Authors: | , , |
|---|---|
| Format: | Others |
| Language: | English |
| Published: |
Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi
2015
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-26654 |