Att sätta segel i ett av världens största sportevenemang : En studie av begrepp, motiv och utvärdering av sponsring
Problem. Sponsorship has increased continuously during the 21st century, however, at the same time the public interest of traditional promotion has been diminishing. The meaning of sponsorship is a very diffuse and therefore the concept needs to be investigated. Due to the multitude of sponsorship a...
| Main Authors: | , , |
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| Format: | Others |
| Language: | Swedish |
| Published: |
Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi
2005
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-218 |