The Long Tail of Loyalty : Case study of Apple Premium Resellers in Sweden
Background: The Internet has created new efficient channels of doing business. For this nontraditional market, a business strategy that is both effective and efficient needs to be employed. The Long Tail business strategy was developed by Chris Anderson in 2006. It is possible that the Long Tail str...
| Main Authors: | , , |
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| Format: | Others |
| Language: | English |
| Published: |
Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi
2012
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-18325 |