Integrating Social Media into the Marketing Communication Strategy : The Case of ID24

Integrating Social Media into the Marketing Communication Strategy : The Case of ID24

Problem:  Integration of social media tools in marketing practice of B2B companies is not a widespread phenomenon yet. However, particular patterns of involvement already exist. Companies get connected through social media and they use Web 2.0 tools to engage the customers in communication and to in...

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Bibliographic Details
Main Authors: Amerian, Irsa, Pisareva, Natallia
Format: Others
Language:English
Published: Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi 2012
Subjects:
Social media
Marketing communication
Integrated marketing
B2B companies
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-18314

Internet

http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-18314

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