Does social media play sports? : A Case Study on Finnish Sport Team Social Media Usage: Motivations, Expectations and Measurements
Introduction The use of social media has been increasing enormously during the past years. Busi- nesses have realized the importance of being present in social media, like Facebook, but purposes for utilizing it vary widely among academics as well as among the prac- titioners. Also, quantifying...
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| Format: | Others |
| Language: | English |
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Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi
2012
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-18291 |