Beauty comes from within; A business case for Volvo Car Corporation about interior design on tomorrow's Chinese market
The problem of this thesis is that the investigation is tied to a country that is not fully explored to Volvo Car Corporation at the present time. Differences within culture and attitudes will be important for Volvo Car Corporation to be aware of. Will the new customers emphasize the importance of s...
| Main Authors: | , |
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| Format: | Others |
| Language: | English |
| Published: |
Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi
2011
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-15809 |