Business Intelligence and Customer Relationship Management: a Direct Support to Product Development Teams

Business Intelligence and Customer Relationship Management: a Direct Support to Product Development Teams

For manufacturing firms, having knowledge about customers is very important, in particular for the developers and designers of new products. A way in which software can help to build an information channel between the customers and the firm is through Customer Relationship Management (CRM) and Busin...

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Bibliographic Details
Main Authors:	Pietrobon, Alberto, Ogunmakinwa, Abraham Bamidele Sunday
Format:	Others
Language:	English
Published:	Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Informatik 2011
Subjects:	business analytics data mining business intelligence BI decision making customer relationship management CRM data sources product development industrial design manufacturing industry. Computer and Information Sciences Data- och informationsvetenskap
Online Access:	http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-15473

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