Business Intelligence and Customer Relationship Management: a Direct Support to Product Development Teams
For manufacturing firms, having knowledge about customers is very important, in particular for the developers and designers of new products. A way in which software can help to build an information channel between the customers and the firm is through Customer Relationship Management (CRM) and Busin...
| Main Authors: | , |
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| Format: | Others |
| Language: | English |
| Published: |
Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Informatik
2011
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-15473 |