Interface between the Marketing and Sales and Product development departments : A case study

Interface between the Marketing and Sales and Product development departments : A case study

Globalization creates for companies’ new opportunities for business development, as well as new challenges. One of the most prevailing challenges is the ability to create new products and services in accordance to diverse customer needs and requirements, as well as implementation of new technologies...

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Bibliographic Details
Main Authors: Spasova, Paraskeva, Wlazlak, Sebastian
Format: Others
Language:English
Published: Tekniska Högskolan, Högskolan i Jönköping, JTH, Industriell organisation och produktion 2010
Subjects:
Marketing and Sales
Product Development
Interface
Integration
Information System
Internal Service Quality
Internal Customer Satisfaction
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-12614

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