Interface between the Marketing and Sales and Product development departments : A case study
Globalization creates for companies’ new opportunities for business development, as well as new challenges. One of the most prevailing challenges is the ability to create new products and services in accordance to diverse customer needs and requirements, as well as implementation of new technologies...
| Main Authors: | , |
|---|---|
| Format: | Others |
| Language: | English |
| Published: |
Tekniska Högskolan, Högskolan i Jönköping, JTH, Industriell organisation och produktion
2010
|
| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-12614 |