Generic Brands in Swedish Supermarkets : A study in Jönköpings Län
Generic brands have been part of the society for more than 30 years. The consumers of these brands have changed through the years and so have their reasons to buy them. Some questions can be raised: are generic brands perceived as low quality brands? Are low in-come people the consumers of generic b...
| Main Authors: | , , |
|---|---|
| Format: | Others |
| Language: | English |
| Published: |
Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi
2010
|
| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-12503 |