Postponement in Fashion Retailing : A Case Study of H&M

Abstract In fashion industry, customer demand is constantly changing. One of the main reasons is due to the time of delicate fashion awareness among the consumers, which has come into larger variety and frequent assortment changes. The changing trends in fashion industry allow researchers to get int...

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Bibliographic Details
Main Authors: Nawaz, Mohsin, Saleem, Munawar
Format: Others
Language:English
Published: Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Centre of Logistics and Supply Chain Management 2010
Subjects:
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-11614