A Conjoint based study on meat preferences. The effect of Country-of-Origin, Price, Quality and Expiration date on the consumer decision making process

A Conjoint based study on meat preferences. The effect of Country-of-Origin, Price, Quality and Expiration date on the consumer decision making process

This study will examine the importance of Country-of-Origin, Price, Quality and Expiration date, in the consumer decision making process for fresh meat. Country-of-Origin has earlier been investigated, however the research has been focusing on manipulating one single cue. With the recent scandals in...

Full description

Bibliographic Details
Main Authors: Mesanovic, Diana, Rubil, Dijana, Rylander, Beatrice
Format: Others
Language:English
Published: Internationella Handelshögskolan, Högskolan i Jönköping, IHH, EMM (Entrepreneurskap, Marknadsföring, Management) 2009
Subjects:
Fresh meat
Country-of-Origin
ethnocentrism
expiration date
price
quality
conjoint analysis
consumer decision making process
consumer behaviour
Business studies
Företagsekonomi
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-11589

Internet

http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-11589

Similar Items