Media Business Venturing : A Study on the Choice of Organizational Mode
In a dynamic environment characterized by constant technological advancement, new business opportunities appear in a variety of forms in the media industries. Adaptation to the changing environment and proactive transformation are crucial to media business success. Media firms need to develop strate...
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| Format: | Doctoral Thesis |
| Language: | English |
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Internationella Handelshögskolan, Högskolan i Jönköping, IHH, EMM (Entreprenörskap, Marknadsföring, Management)
2007
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-1003 http://nbn-resolving.de/urn:isbn:91-89164-81-4 |