Games and Attitude change : Using the Multiple Identification Theory as a foundation for persuasive games
Persuasive attitude changing games are a growing genre and a powerful tool when wanting to reach out and affect the opinion and attitude of larger groups in society. But how well do persuasive games actually work and can they be improved further? This article studies persuasive computer games and co...
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| Format: | Others |
| Language: | English |
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Högskolan i Skövde, Institutionen för kommunikation och information
2011
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:his:diva-5317 |