(O)påverkad av CSR? : En studie om hur konsumenters köpprocess påverkas av livsmedelsföretags marknadskommunikation gällande deras CSR-arbete
In the food industry, the concept of CSR has been around for several years and has been developed to play a significant role in food business communication with its consumers, in the context of the environmental impact of the industry has become a debated topic. The purpose of this study is to inves...
| Main Authors: | , |
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| Format: | Others |
| Language: | Swedish |
| Published: |
Högskolan i Skövde, Institutionen för handel och företagande
2018
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:his:diva-15438 |