Balancing the Paradox of Localization and Globalization : Research and Analyze the Levels of Market Involvement for Multinational Carmakers in China's Market
Multinational Corporations (MNCs) are facing the paradox of globalization and localization in entering each new market. Generally, there are two perspectives which regard to how a MNC configure its cross-border activities: The first is global convergence perspective, which focuses on leveraging corp...
| Main Authors: | , |
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| Format: | Others |
| Language: | English |
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Högskolan i Kalmar, Handelshögskolan BBS
2008
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hik:diva-718 |