Language and gender as reflected in the advertisements of wedding magazines

The aim of this paper was to investigate what linguistic markers indicate that wedding magazines are written for women. The advertisements were divided into groups according to the target of the product advertized: targeted at women, at men and at both men and women. It was determined that the major...

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Bibliographic Details
Main Author: Eliasson, Caroline
Format: Others
Language:English
Published: Högskolan i Kalmar, Humanvetenskapliga institutionen 2008
Subjects:
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:hik:diva-696