Glaset i Centrum : En fallstudie på New Wave Group
Seen in many trends and studies, consumers of today feel a growing desire to experience the uniqueness in products and services. This is forcing companies be more innovative and creative in their marketing, in order to distinguish and differentiate themselves and their products/services. We believe...
| Main Authors: | , |
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| Format: | Others |
| Language: | Swedish |
| Published: |
Högskolan i Kalmar, Handelshögskolan BBS
2008
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hik:diva-435 |