Market Entry Strategies : The Case of Aura Light Entering the Bulgarian and Romanian Markets
Developing countries are quite attractive destinations for foreign investments in various economic sectors.Whether an MNC can successfully enter these markets embodies the aptitude to understand the external macroeconomic and social environment of the host country. An MNC must adjust their competiti...
| Main Authors: | , |
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| Format: | Others |
| Language: | English |
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Högskolan i Kalmar, Handelshögskolan BBS
2008
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hik:diva-347 |