Service branding : en studie av vad som präglar varumärken inom tjänsteföretag
Service branding is a subject that has been excluded from the traditional branding theory. Our main purpose with this paper is to distinguish what characterizes service branding. To do this, we have looked in to both service marketing theory as well as branding theory. We have also looked at the exi...
| Main Authors: | , |
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| Format: | Others |
| Language: | Swedish |
| Published: |
Högskolan i Kalmar, Handelshögskolan BBS
2008
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hik:diva-342 |