WOW Philippines campaign : an analysis on collaboration

The Philippines is a country with a lot to offer within the tourism sector. With its 7107 islands, it offers diversity in culture and a wide range of tourism destinations. However, tourism development in the Philippines has not been as successful as its neighbouring countries. In order to develop th...

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Bibliographic Details
Main Author: Martinez Åkesson, Jo Anne
Format: Others
Language:English
Published: Högskolan i Kalmar, Handelshögskolan BBS 2010
Subjects:
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:hik:diva-2601