Att lägga till ett märke : en studie kring varumärkets betydelse för samarbetande tjänsteföretag inom hotellsektorn
The purpose with the thesis is to analyze and investigate the purpose of the co-operations between different brands within the hotel sector. We differentiate these purposes of the collaborations in regard to connections to quality- and environmental oriented symbols.
| Main Authors: | , , |
|---|---|
| Format: | Others |
| Language: | Swedish |
| Published: |
Högskolan i Kalmar, Handelshögskolan BBS
2008
|
| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hik:diva-216 |