Vardagsprat eller marknadsföring? : En studie i Buzz Marketing

Vardagsprat eller marknadsföring? : En studie i Buzz Marketing

This essay is focused on the marketing phenomenon buzz marketing. Buzz marketing is all about making the consumers to talk about your product. In the world we are living in with all the marketing messages, companies tries to find new ways to reach the consumers with their marketing message. The essa...

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Bibliographic Details
Main Author: Svensson, Alexander
Format: Others
Language:Swedish
Published: Högskolan i Kalmar, Handelshögskolan BBS 2008
Subjects:
buzz
buzz marketing
buzzador
connected marketing
one-to-one marketing
word of mouth
Business and economics
Ekonomi
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:hik:diva-195

Internet

http://urn.kb.se/resolve?urn=urn:nbn:se:hik:diva-195

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