Managed Service in Telecommunication Sector : getting the messages across: mMBA Marketing Management Thesis
This thesis will look at what marketing channels to be used and what type, or types of marketing message for a vertical diversification into managed services. A diversification from a goods only company into both a goods and services company. It looks at this marketing challange in the telecommunica...
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Högskolan i Gävle, Avdelningen för ekonomi
2011
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-8393 |
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ndltd-UPSALLA1-oai-DiVA.org-hig-8393 |
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ndltd-UPSALLA1-oai-DiVA.org-hig-83932013-01-08T13:29:35ZManaged Service in Telecommunication Sector : getting the messages across: mMBA Marketing Management ThesisengLandhed, PeterHögskolan i Gävle, Avdelningen för ekonomi2011This thesis will look at what marketing channels to be used and what type, or types of marketing message for a vertical diversification into managed services. A diversification from a goods only company into both a goods and services company. It looks at this marketing challange in the telecommunication sector within the English market. This thesis is part of the Marketing MBA program at University of Gävle. Student thesisinfo:eu-repo/semantics/bachelorThesistexthttp://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-8393application/pdfinfo:eu-repo/semantics/openAccess |
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NDLTD |
| language |
English |
| format |
Others
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| sources |
NDLTD |
| description |
This thesis will look at what marketing channels to be used and what type, or types of marketing message for a vertical diversification into managed services. A diversification from a goods only company into both a goods and services company. It looks at this marketing challange in the telecommunication sector within the English market. This thesis is part of the Marketing MBA program at University of Gävle. |
| author |
Landhed, Peter |
| spellingShingle |
Landhed, Peter Managed Service in Telecommunication Sector : getting the messages across: mMBA Marketing Management Thesis |
| author_facet |
Landhed, Peter |
| author_sort |
Landhed, Peter |
| title |
Managed Service in Telecommunication Sector : getting the messages across: mMBA Marketing Management Thesis |
| title_short |
Managed Service in Telecommunication Sector : getting the messages across: mMBA Marketing Management Thesis |
| title_full |
Managed Service in Telecommunication Sector : getting the messages across: mMBA Marketing Management Thesis |
| title_fullStr |
Managed Service in Telecommunication Sector : getting the messages across: mMBA Marketing Management Thesis |
| title_full_unstemmed |
Managed Service in Telecommunication Sector : getting the messages across: mMBA Marketing Management Thesis |
| title_sort |
managed service in telecommunication sector : getting the messages across: mmba marketing management thesis |
| publisher |
Högskolan i Gävle, Avdelningen för ekonomi |
| publishDate |
2011 |
| url |
http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-8393 |
| work_keys_str_mv |
AT landhedpeter managedserviceintelecommunicationsectorgettingthemessagesacrossmmbamarketingmanagementthesis |
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