Managed Service in Telecommunication Sector : getting the messages across: mMBA Marketing Management Thesis
This thesis will look at what marketing channels to be used and what type, or types of marketing message for a vertical diversification into managed services. A diversification from a goods only company into both a goods and services company. It looks at this marketing challange in the telecommunica...
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| Format: | Others |
| Language: | English |
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Högskolan i Gävle, Avdelningen för ekonomi
2011
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-8393 |