A veiled effect of Globalization : when Chinese companies seek to enter the European market

• Main Authors: Gay-Perret, David, Tang, Jiaman
• Format: Others
• Language: English
• Published: Högskolan i Gävle, Ämnesavdelningen för industriell ekonomi 2010
• Subjects: China; Globalization; European markets; Europe
• Online Access: http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-7307

The report is about globalization, when Chinese companies come to Europe. The aims are to sum up this phenomenon by answering three key questions thanks to the literature (why coming to Europe, how, what challenges may be encountered on the way), and then to update the challenges we found to make them more actual. We would like this report to be the reference in this field. In order to do so, we built up a model explaining the process of Chinese companies coming to Europe, and then took contact with Chinese and Swedish companies with deep knowledge of internationalization and interviewed them, starting with the challenges we found out after a literature review. They helped us to sort these challenges between “no longer relevant” (despite recent information from the literature) and “still relevant”, and also added some new ones. Then we updated our model: among the 16 challenges we had at the beginning, we kept 11 of them, removed 5 and added 2 new ones. The aims and means for coming to Europe remained unchanged. We conclude this report by giving possible further studies such as listing which culture differences matter when doing business, or finding solutions to the problems found.