A veiled effect of Globalization : when Chinese companies seek to enter the European market

The report is about globalization, when Chinese companies come to Europe. The aims are to sum up this phenomenon by answering three key questions thanks to the literature (why coming to Europe, how, what challenges may be encountered on the way), and then to update the challenges we found to make th...

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Bibliographic Details
Main Authors: Gay-Perret, David, Tang, Jiaman
Format: Others
Language:English
Published: Högskolan i Gävle, Ämnesavdelningen för industriell ekonomi 2010
Subjects:
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-7307