Myrorna - subkulturens butikskedja : en studie i varumärkesutvecklande
AIM This report studies the Swedish vintage store company Myrorna from a branding perspective. METHOD The study has applied the qualitative method where four personal interviews have taken a fundamental ground. The four respondents are taken from different professionals and from different positions...
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| Format: | Others |
| Language: | Swedish |
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Högskolan i Gävle, Institutionen för ekonomi
2008
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-650 |