Gaining Competitive Advantage through Customer Satisfaction, Trust and Confidence in Consideration of the Influence of Green Marketing
Research Question/Purpose: Due to environmental legislation, economic influences and increasing concern about the environment among the general public, today’s businesses are becoming more committed to environmental issues. Some enterprises yet have implemented a green strategy. This thesis aims at...
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| Format: | Others |
| Language: | English |
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Högskolan i Gävle, Institutionen för ekonomi
2008
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-644 |