Gaining Competitive Advantage through Customer Satisfaction, Trust and Confidence in Consideration of the Influence of Green Marketing

Gaining Competitive Advantage through Customer Satisfaction, Trust and Confidence in Consideration of the Influence of Green Marketing

Research Question/Purpose: Due to environmental legislation, economic influences and increasing concern about the environment among the general public, today’s businesses are becoming more committed to environmental issues. Some enterprises yet have implemented a green strategy. This thesis aims at...

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Bibliographic Details
Main Author: Landua, Ina
Format: Others
Language:English
Published: Högskolan i Gävle, Institutionen för ekonomi 2008
Subjects:
CRM
relationship management
green marketing
eco-labeling
customer satisfaction and trust
confidence
sustainability
Business studies
Företagsekonomi
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-644

Internet

http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-644

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