Services marketing in a cross cultural environment : the case of Brazil

   ABSTRACT   Aim: Despite the domestic and international importance of services the research about the internationalization of services it is limited. Compared to products, services differ in nature. They are intangible and heterogeneous, meaning they are usually consumed at the point of purchase a...

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Bibliographic Details
Main Authors: Hachmeister, Philip, Satrio, Andrian
Format: Others
Language:English
Published: Högskolan i Gävle, Institutionen för ekonomi 2009
Subjects:
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-4814

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