Services marketing in a cross cultural environment : the case of Brazil
ABSTRACT Aim: Despite the domestic and international importance of services the research about the internationalization of services it is limited. Compared to products, services differ in nature. They are intangible and heterogeneous, meaning they are usually consumed at the point of purchase a...
| Main Authors: | , |
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| Format: | Others |
| Language: | English |
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Högskolan i Gävle, Institutionen för ekonomi
2009
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-4814 |