Branding Innovation : How to successfully build the brand of a regional innovation system

Around the world, regions are developing their knowledge-based assets in order to stay competitive in today's global economy. Europe alone is home to more than a thousand cluster initiatives. There are an overwhelming number of innovative regions and "valleys" competing to become the...

Full description

Bibliographic Details
Main Author: Linnarsson, Kajsa
Format: Others
Language:English
Published: Högskolan i Gävle, Institutionen för ekonomi 2009
Subjects:
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-4661