Brand Feedback and eWOM Sentiment on Twitter : Evaluating the effect of company response strategies in online public conversations
Aim: The purpose of this study is to investigate how brand feedback response strategies impact eWOM sentiment in public conversations between consumers and businesses. Method: The study has been conducted by collecting over one million tweets from Twitter and performing automated sentiment analysis...
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| Format: | Others |
| Language: | English |
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Högskolan i Gävle, Företagsekonomi
2020
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-32466 |