Factors affecting consumers green purchase intention towards ecological products: ICA supermarket in Sweden

Factors affecting consumers green purchase intention towards ecological products: ICA supermarket in Sweden

Title: “Factors affecting consumers green purchase intention towards ecological products: ICA supermarket in Sweden”. Level: Master degree thesis in Business AdministrationAuthor: Khalida Akter Supervisor: Zahra AhmadiExaminer: Maria Fregidou-Malama Aim: The aim of this study is to investigate how c...

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Bibliographic Details
Main Author: Akter, Khalida
Format: Others
Language:English
Published: Högskolan i Gävle, Avdelningen för ekonomi 2020
Subjects:
Green marketing
consumer trust
green trust
Eco-branding
Green marketing strategy and consumer purchase intention
Business Administration
Företagsekonomi
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-32283

Internet

http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-32283

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