The influence of marketing mix, on the student’s choice of University – Two State Universities in Sweden.
Aim: The aim of the study is to determine if the traditional services marketing mix influence the students, when selecting a university. Methodology: The work adopts a case study approach using qualitative method in the collection of data via the use of structural interviews. The sampled populations...
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| Format: | Others |
| Language: | English |
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Högskolan i Gävle, Avdelningen för ekonomi
2019
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-29517 |