Det man inte vet - Googlar man : Marknadsorienteringens effekter genom Google AdWords - En studie av kundorientering i SME:s
Aim: The purpose of the study is to understand how SME companies uses market orientation to target customers through Google AdWords. Method: This study uses a qualitative method approach as the purpose of the study is to increase understanding. Furthermore, the empirical data used has been collecte...
| Main Authors: | , |
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| Format: | Others |
| Language: | Swedish |
| Published: |
Högskolan i Gävle, Företagsekonomi
2018
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-26772 |