Vikten av relationer för ett högt kundvärde : Inom professionella tjänster

Introduction: Service companies and its offerings on the market are becoming increasingly standardized, which makes it difficult for service providers to distinguish themselves from the amount. In many cases this leads to a price squeeze. Many service companies do not understand the importance of bu...

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Bibliographic Details
Main Authors: Svanteson, Marie, Jalovicic, Edvin
Format: Others
Language:Swedish
Published: Högskolan i Gävle, Industriell ekonomi 2017
Subjects:
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-24654