Product & Pricing Standardization within the Global Mobile Network Operator Industry
Aim: This study focuses on the degree to which mobile network operators standardize or adapt their product and pricing strategies amongst their foreign subsidiaries. Method: 10 mobile network operators with large overseas business investments and 70 of their foreign majority-owned subsidiaries are i...
| Main Authors: | , |
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| Format: | Others |
| Language: | English |
| Published: |
Högskolan i Gävle, Avdelningen för ekonomi
2015
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-19976 |