Sociala nätverkssidor - En varumärkesförmedlare på B2B-marknader. : En studie över större B2B-företags användande av sociala nätverk i ett brand equity-stärkande syfte.
Social networks have become an important factor in today’s society. Companies as well as individuals are using these platforms to interact with one another on a daily basis. This phenomenon has mostly been acknowledged by companies on B2C markets where these social network sites are being used to co...
| Main Authors: | , |
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| Format: | Others |
| Language: | Swedish |
| Published: |
Högskolan i Gävle, Avdelningen för ekonomi
2015
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-19561 |