Services Marketing in the Health Care Industry- Elekta in Sweden
During the nineteenth and the twentieth centuries, the world has moved from a manufacturing to service-based economy, where the twentieth first century, will be the” century of services”, and will transform into the century of “international services” (Clark and Rajaratnam, 1999).
Main Author: | |
---|---|
Format: | Others |
Language: | English |
Published: |
Högskolan i Gävle, Avdelningen för ekonomi
2013
|
Subjects: | |
Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-15674 |