Health Services Marketing in a Cross-Cultural Environment: Elekta in Hong Kong
Aim: The aim of this research is to explore how the process variables adaptation/standardization, trust and networks are utilized when handling the service characteristics heterogeneity and intangibility when services are introduced in new culture, in this case in Hong Kong. Method: The method chose...
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| Format: | Others |
| Language: | English |
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Högskolan i Gävle, Avdelningen för ekonomi
2013
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-14202 |