Private label in the supermarket industry : a case study of ICA

ABSTRACT   Title: Private label in the supermarket industry: a case study of ICA.   Level: Final thesis for a Bachelor Degree in Business Administration   Author: Zhing Mo, Yulan Qu   Supervisor: Dr. Aihie Osarenkhoe   Date: 2010 – May   Aim: This dissertation aims to find out the motives behind th...

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Bibliographic Details
Main Authors: Qu, Yulan, Mo, Zhibing
Format: Others
Language:English
Published: Högskolan i Gävle, Avdelningen för ekonomi 2011
Subjects:
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-10126